Coffee is serious business in the United States, with 62 percent of those surveyed reporting everyday coffee consumption. A chunk of those consumers gets their coffee at a quick-service restaurant, with many going through a drive-thru to get it. To remain competitive in the space, Panera customers can now get one free refill every two hours at any location for one monthly fee.
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What Is the Unlimited Sip Club?
Panera Bread is a bakery-style restaurant serving breakfast, lunch and dinner at more than 2,100 U.S. locations. Over the years, it has become a popular place to work remotely or meet up with friends. Panera encourages this, knowing that many will choose to enjoy a strawberry lemon mint-flavored charged lemonade or a roasted turkey and avocado BLT while they're working or chatting.
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With the Panera Unlimited Sip Club, you get unlimited refills for one monthly fee. If you're hanging out in the restaurant, you can enjoy one refill every two hours. Otherwise, you can stop in and pick up one free beverage every two hours at any Panera location.
What Is Included?
The Panera Unlimited Sip Club is an expansion of its previous MyPanera+ subscription program, which debuted in 2020 and included only free coffee and tea refills and cost $8.99 a month. The Panera Unlimited Sip Club costs $10.99 a month and expands to self-service drinks. You can choose to get any size of the following drinks every two hours at a Panera Bread location.
- Drip hot coffee
- Hot tea
- Iced coffee
- Iced tea
- Charged Lemonade
- Lemonade
- Fountain beverages
There are some excluded beverages. You can't use your membership on cold brew or espresso drinks. Some other specialty drinks not included are hot chocolate, smoothies and juices.
Panera customers can now get one free refill every two hours at any location for one monthly fee.
Panera Unlimited Sip Club Cost
An Unlimited Sip Club subscription will cost $10.99 per month, but you can get the first month free. After that first month, your credit card will automatically be charged, but you can cancel at any time. You can cancel your monthly subscription online, on the mobile app or by calling 1-855-372-6372.
How much will this save you? It depends on how often you visit Panera and what you order. Under Panera's current beverage prices, if you drink Pepsi, you're saving $2.99 on each drink, while coffee and tea drinkers only save $2.79. The new charged lemonades cost $3.99, so you'll get a slightly better deal on those.
How the Club Works
To participate in Panera's subscription service, you'll need to sign up. You can do that at Panerabread.com/en-us/mypanera/subscription.html, at an in-store kiosk or in the Subscriptions section of the Panera app. If you're a MyPanera Rewards loyalty program member, you can still earn rewards on anything else you purchase, but you won't earn rewards on the beverages that are part of the program.
Once you're a member, you'll either use your MyPanera Card or log in to your MyPanera account, then find the Unlimited Sip Club National reward and redeem it. You don't even have to wait in line. Because these are self-serve beverages, you can redeem your reward in the app or at a kiosk, although you can always go to the register each time. You can switch from one drink type and size to another every two hours, as long as you redeem the reward each time.
Beverage subscription services can be a good deal for those who purchase multiple beverages at the same location each week. The items that qualify for unlimited drinks at Panera cost from $2 to $4, so you'd only need to visit a Panera at least once a week and purchase one qualifying beverage to make the reward pay for itself.