Hollister Co. is a retail brand owned by Abercrombie & Fitch; Hollister sells clothing, accessories and body care products aimed at the trendy market for teens and young adults. Hollister does not have its own stock symbol. As it's part of Abercrombie & Fitch, the stock symbol is ANF. Abercrombie & Fitch is a publicly-traded company, and its stock can be bought or sold on the public market.
Hollister’s Retail History
While the Hollister stores tell the story of a man called John Hollister who traveled between the United States and the former Dutch East Indies (Indonesia) before settling back in California to open the first Hollister store, the truth is much more practical. The first Hollister store was opened in Columbus, Ohio, in 2000, and its first set of expansions included Kansas, Georgia and New Jersey. The fictional story about the founder is meant to echo the store's brand, which includes a casual adaptation of the surfing lifestyle of southern California. While the clothing and the shops themselves draw on this beach and surf life, the line itself is meant to appeal to non-surfers who enjoy the aesthetic.
Hollister stores do a lot to promote the feel of the surf life to their shoppers. Initially, stores were often kept notably dark, paired with loud music inside, to give them a unique, trendy shopping experience that echoed a club-like feel. This was eventually changed, making the stores feel more welcoming to potential customers. Hollister stores usually have video walls inside that play video from a beach in southern California to add to the aesthetic.
Most stores have a beach front-themed entrance, with shuttered windows and a doorway that imitates a boardwalk. Many of these elements aren't disability-friendly, and in recent years, Hollister stores have been renovating the store entrances to remove the stairs and provide better accessibility. There are over 450 Hollister stores in the United States and the brand has expanded through North America, Europe and Asia. While the COVID-19 pandemic has certainly changed the way the world will shop, in 2019 the team at Forbes predicted Hollister would be central to Abercrombie & Fitch's success.
Understanding the Hollister Symbol
Companies that engage in the stock market choose a stock symbol for trading, which is a set of letters assigned to represent their stock on one of the markets. Stock symbols can also communicate information about the kinds of shares being sold, or about the company itself, using additional letters following the initial ticker symbol.
For example, ANF.A would indicate Class A shares of Abercrombie & Fitch; the letters can also indicate the trading status of the company, including impending bankruptcy. When looking for the Hollister stock symbol, be sure to use ANF, the parent company. Hollister Biosciences Inc (HSTRF) is a different company entirely and has no relation to the clothing line.
Purchasing Hollister Stock
The Abercrombie & Fitch stock ANF can be purchased on the New York Stock Exchange. In 2021, according to CNBC, the stock price rose from around $22 a share in January to $44 per share in June. Over the last five years, ANF has fluctuated, but the largest changes in the stock's value have been over the last two years.
Abercrombie & Fitch hit a low of around $9 in early 2020 due to the pandemic, and now sits at a 52-week high around $44 per share. This would be the figure to note if you were looking for the Hollister clothing stock price, as well, since they are one company.
Shares of ANF can be bought using any standard stockbroker who operates with the New York Stock Exchange.