If you're selling a house by yourself rather than using a real estate agent, you'll need to create your own marketing materials to promote the property. A full-color brochure is an effective way to showcase your home.
Take Professional Photographs
Picture help sell a home, so get high-quality, professional-grade photographs of both the interior and exterior of your property. In addition to photos of each room, focus on unique architectural elements of the house, like coffered ceilings, French doors, garden arbors and custom or upgraded fixtures. If you have a view, include a photo, and if you use exterior lighting, include a night shot of your home.
Write a Compelling Description
Employ realty company speak in writing a description of your home. Use superlatives like spacious, elegant and luxurious to describe a large, impressive home and descriptions like quaint, cozy and homey to describe a small bungalow. Give prospective buyers an idea of what they can do with the home so they can picture themselves living there. For example, "great kitchen for entertaining" or, "family-friendly backyard oasis."
In addition to noting the basics -- such as square footage, lot size, and the number of beds and baths -- use a bullet point format to list other highlights of the house. For example:
- Wood flooring and ceramic tile in main living areas
- Upgraded cherry cabinets with custom fixtures in kitchen and baths
- Electric fireplaces in family room and master bedroom
- Granite countertops in kitchen and baths
- Wired for surround-sound
- List price and contact details
Include the house address on the front of your brochure and note the asking price. Include info on how an interested buyer can reach you, such as phone or email. If you have a website address or a virtual tour online, provide the link to that as well.
If you have a desktop publishing program, you may feel comfortable designing and printing the brochures form home. Alternatively, you can design the brochure and take it to a printer or copy center to have copies made. Attach a plastic box to your sale sign and place fliers inside for drive-by prospects to take.