How to Make a Brochure to Sell a House

If you're selling a house by yourself rather than using a real estate agent, you'll need to create your own marketing materials to promote the property. A full-color brochure is an effective way to showcase your home.

Take Professional Photographs

Picture help sell a home, so get high-quality, professional-grade photographs of both the interior and exterior of your property. In addition to photos of each room, focus on unique architectural elements of the house, like coffered ceilings, French doors, garden arbors and custom or upgraded fixtures. If you have a view, include a photo, and if you use exterior lighting, include a night shot of your home.

Tip

Kitchens are important to many home buyers, so include lots of photos of this key space.

Write a Compelling Description

Employ realty company speak in writing a description of your home. Use superlatives like spacious, elegant and luxurious to describe a large, impressive home and descriptions like quaint, cozy and homey to describe a small bungalow. Give prospective buyers an idea of what they can do with the home so they can picture themselves living there. For example, "great kitchen for entertaining" or, "family-friendly backyard oasis."

Tip

  • Use a "break out" box to list the school district, property taxes, age, heating and cooling systems and power, water and waste systems.
  • Use highlighted boxes to draw attention to special things, such as a new roof, a flooring allowance or owner-financing.

Detail Amenities

In addition to noting the basics -- such as square footage, lot size, and the number of beds and baths -- use a bullet point format to list other highlights of the house. For example:

  • Wood flooring and ceramic tile in main living areas
  • Upgraded cherry cabinets with custom fixtures in kitchen and baths
  • Electric fireplaces in family room and master bedroom
  • Granite countertops in kitchen and baths
  • Wired for surround-sound
  • List price and contact details

Include the house address on the front of your brochure and note the asking price. Include info on how an interested buyer can reach you, such as phone or email. If you have a website address or a virtual tour online, provide the link to that as well.

Printing Options

If you have a desktop publishing program, you may feel comfortable designing and printing the brochures form home. Alternatively, you can design the brochure and take it to a printer or copy center to have copies made. Attach a plastic box to your sale sign and place fliers inside for drive-by prospects to take.