Soon Your Twitter Could Be Your Side Hustle

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For as long as there's been social media — not very long, but long enough — astute users have been figuring out how to monetize it. Sometimes it's about taking that single-topic Tumblr and turning it into a coffee-table book; sometimes it's going viral and leapfrogging into some other medium or gig. A lot of that relies on hard work and sheer luck, but Twitter may have figured out a shortcut.


The infamous "bird app" has just announced an upcoming feature that could finally turn clout into hard cash. It's called Super Follow, and it will allow users to charge for access to the content they create. Paywalls and subscription services have become more and more widespread in lots of creative and media fields over the last several years, with platforms like Patreon and the newsletter host Substack growing supplementing or even replacing other venues.

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Twitter clearly believes its user base is interesting and engaging enough to offer the option. We don't have a ton of information about Super Follow just yet, including when it might go live, but according to a slide provided by the company, one subscription could be $4.99 per month, split between Twitter and the content producer. Of course, it's important to remember that building and maintaining a paid feed of original content is often more work than it seems at the outset — and your users have many other options, for free. Keep this or any side hustle in perspective, and plan accordingly.