Ubisoft losses forecast explained: €1B EBIT hit vs strong bookings

Ubisoft losses forecast explained: €1B EBIT hit vs strong bookings

Assassin’s Creed Shadows is still selling, and Ubisoft’s bookings are holding up better than the market expected. That is the awkward part of the story behind this Ubisoft losses forecast: the company still expects roughly a €1 billion non-IFRS EBIT loss this year, plus negative free cash flow, because the restructuring costs are landing now while the benefits are still theoretical.

In February, Ubisoft said third-quarter net bookings reached €337.7 million, slightly above its revised expectation of around €330 million and up 11.9% year-on-year, Euronext said. The same filing kept the full-year forecast at around €1.5 billion in bookings, non-IFRS EBIT of around -€1 billion, free cash flow between -€400 million and -€500 million, and non-IFRS net debt of between €150 million and €250 million, Euronext said.

That split is the point. Ubisoft can still move games and still be losing money badly, because the company spent the winter tearing up part of its own release schedule and taking the cost upfront.

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Ubisoft losses forecast: what the one-time charge covers

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The ugliest piece of the forecast is a one-off accounting hit. Roughly €650 million of the expected loss comes from accelerated depreciation tied to Ubisoft’s transformation programme, Proactive Investors reported in January.

That does not mean the rest of the loss is cosmetic. Ubisoft still expects free cash flow of between -€400 million and -€500 million for the year, Euronext said. Cash burn is the number that matters here, because it shows the company is spending real money, not just booking an accounting charge.

The weaker year also predates the writedown itself. Ubisoft’s January overhaul cut six games, pushed back seven more, and lowered the company’s bookings target from €1.9 billion to €1.5 billion, Reuters reported in February. That is not a paper problem. It is the cost of resetting the portfolio.

Seen properly, the charge explains part of the headline loss, but the smaller release slate and the cash burn explain why the loss remains after the charge is stripped out. Ubisoft has not only booked an expense. It has also shrunk the engine that was supposed to help it recover.

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What the earnings warning means for the business

The January earnings warning came bundled with a restructuring that split operations into five genre-focused “Creative Houses,” with leadership appointments set to start in March and include external hires, Reuters reported in February. The pitch is simple enough: fewer layers, faster decisions, less overhead.

The bill is harder to ignore. Ubisoft cancelled six games outright, closed studios in Halifax and Stockholm, and began consultations to reduce headcount at its French headquarters by 200, Euronext said. The Walrus reported in May that the company shrank from 21,000 employees globally to 17,000 between 2022 and 2026.

There is still more pain in the pipeline, at least according to reporting. The Walrus said it has been reported that Ubisoft plans to lay off another 200 to 400 people internationally this year, and the company declined to comment. That is enough to show the direction of travel without pretending the exact number is settled.

The logic of the Creative Houses is straightforward. Smaller units should mean lower fixed costs and faster execution. The catch is obvious enough: a leaner structure only helps if it still ships games on time and does not become a nicer-looking version of the same bottlenecks.

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The cash runway behind the Ubisoft profit warning

Ubisoft is not staring at a near-term liquidity crisis, but it is also not operating with much slack. The company expects cash reserves of between €1.25 billion and €1.35 billion by end-March, enough to cover a bond maturity of just under €500 million due in November 2027, Reuters reported in February.

Chief financial officer Frederick Duguet said the company is “looking at several options” to extend the average maturity of its debt beyond that date, Reuters reported. That is not panic language, but it is not exactly carefree, either.

The balance sheet still looks manageable on paper. Ubisoft’s total debt stood at €1.15 billion at end-September, while non-IFRS net debt is expected to land between €150 million and €250 million for the year, Euronext said. The problem is that this only works if bookings keep recovering and the company does not stumble into another strategic reset.

That is why the market reaction has been so brutal. Shares in Ubisoft have fallen more than 80% from their 2018 peak as the company has wrestled with delays, weak execution, and investor doubts about whether profitability will ever come back, Reuters reported in February. When the January restructuring was announced, the stock fell 34% in a single session to a decade low, Proactive Investors reported.

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Why the market still doubts the turnaround

Ubisoft is still a real business with a real audience. Its brands drew around 130 million unique active users across consoles and PC in 2025, Reuters reported in February, and first-nine-month bookings reached €1.1 billion, up 18% year-on-year, Euronext said.

That is why this is not a collapse story. Demand is there. Assassin’s Creed, The Division, Anno and Avatar are all growing, Euronext said. The issue is that scale has not translated into discipline, and the company has spent years teaching investors to distrust the gap between the two.

The next 12 to 18 months will be the test. Investors will be watching whether the Creative Houses begin shipping on schedule, whether free cash flow moves toward neutral, whether bookings hold without another cut, and whether Duguet finds a way to push debt maturities further out. If those pieces line up, the forecast loss starts to look like the cost of a reset. If they do not, it starts to look like a warning that arrived with the lights already flashing.

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