How to Figure Out How Much to Sell for Based on Profit Margin | Sapling

How to Figure Out How Much to Sell for Based on Profit Margin

Written By
Mark Kennan
Mark Kennan
Aug 12, 2012
1 minute read
Small business owner standing in candy store
Using your target profit margin helps you figure your selling price. Image Credit: Jupiterimages/Brand X Pictures/Getty Images

Setting the right selling price for your inventory can be the difference between bringing in customers and getting calls from debt collectors. One way to set your selling price is by adjusting your cost by your target profit margin. That way, a specified percentage of each dollar of sales represents profit over the cost of the good sold. For example, if you set a target profit margin of 25 percent, 25 cents of every dollar of sales gives you profits.

Step 1

Divide your target profit margin by 100 to convert it from a decimal to a percentage. For example, if your target profit margin is 25 percent, divide 25 by 100 to get 0.25.

Step 2

Subtract the result from 1 to figure the portion of the selling price that equals your cost. For this example, subtract 0.25 from 1 to get 0.75.

Step 3

Divide your cost by the result to figure the selling price based on your target profit margin. Finishing this example, if the item costs $3 to manufacture plus overhead, divide $3 by 0.75 to find your selling price equals $4.

Mark Kennan

Based in the Kansas City area, Mike specializes in personal finance and business topics. He has been writing since 2009 and has been published by "Quicken," "TurboTax," and "The Motley Fool."

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