Landing a job as a marketing assistant can be a great start to a career in marketing for a recent college graduate or even a college student with some experience and a background in marketing studies. Depending on the size of the company where an assistant works, they can have a variety of duties, and take on tasks that can lead to career growth, new skills and better opportunities.
Starting Salaries at Different Levels
Starting salaries for entry-level marketing assistants vary based on level of experience, size of company, location (even urban vs. rural locations within a single region can vary widely in marketing salaries) and duties. Generally, the more experienced an assistant is in administrative work, and the larger the company, the higher the salary. Pay rates also normally include benefits including insurance, paid vacation and retirement benefits, and larger companies should also provide training or tuition. Being a graduate, rather than a student, also increases the salary of a marketing assistant.
Most entry-level salaries for marketing assistants hover around $37,000 per year, plus benefits. Actual rates range from a low of about $25,000 to a high of $45,000 for those in high-cost-of-living areas or with specialized degrees or skills. Rates are for full-time work; part-time marketing assistants make $15 to $35 per hour.
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Most marketing assistants help out with all the day's activities in a marketing department, and may also assist sales. They may create or edit brochures and other marketing collateral, manage the customer database, handle the customer relationship management, email marketing and other vital software programs, and handle shipping. At smaller companies, an assistant with some experience may have more customer-facing and creative roles, such as writing marketing copy and handling customer service calls.
Marketing assistants generally have or are pursuing a bachelor's degree in business or the liberal arts. Many receive on-the-job training in specific marketing software programs.