Equity investing is also called ownership investing. Buying stock in a company gives the investor an ownership position in that company. Stock values fluctuate with the financial fortunes of the company and are also influenced by the trends in the overall stock market. Stock investments can range from stable, blue-chip companies to speculative issues in pharmaceuticals, technology, mining or other sectors. The stock market can have periods of time where prices go up significantly and others where values fall. The long-term returns for stocks typically exceed those of fixed-income investments.
Fixed-income investments are usually debt securities. Governments and corporations borrow money by issuing bonds. Bonds pay a set rate of interest per year and return the principal at maturity. Bonds can have maturities from 30 days to 30 or more years. U.S. Treasury bonds are considered to be the safest investment available, while high-yield, junk bonds have significant risk of the issuer failing to pay interest or repay principal.
The strong returns of stocks in a rising market are attractive, but an investor must be able to handle the times when the market is declining. The amount of risk in a stock portfolio can be adjusted by diversifying through multiple stock holdings or mutual funds. Stock market investing involves lots of research or using professional management through a financial adviser or mutual fund.
Fixed-income investments should be evaluated on the credit quality of the issuer, time until the bond matures and the yield to maturity -- the annual return if held to maturity -- before selecting specific issues for investment. Bonds can be more difficult to sell, and rising market interest rates will cause the market price of bonds to fall. A laddered bond strategy -- a portfolio of bonds maturing at various intervals -- or buying a fixed-income mutual fund allows more liquidity and diversification.
The New York Times reports the key to successful investing is a balanced portfolio of equity and fixed-income investments. The asset allocation should be adjusted on a fixed schedule, automatically selling assets when prices are high and buying when they are low.