Working as a one-person shop can get tough when you're good at what you do. That may sound a little strange, but when you're doing well and succeeding as a freelancer, the demand for your work may outpace your ability to supply it.
There are only 24 hours in a day, and there's a limit to what any one of us can do in that period of time. If you're feeling overwhelmed because your freelance business is doing so well, it's time to start scaling.
Turn Your Service Into a Product
One of the fastest ways to scale your business is to build a product off of the service you currently provide. You could take the skills and knowledge that make you so great at your work, and create products that you can offer to everyone, anytime.
Think things like ebooks, courses, or group classes and workshops. Productizing your service means you can serve exponentially more people. It's also a good way to create recurring revenue without recurring work. You need to invest time into creating the product, but after that, you can sell it over and over again without producing anything new.
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Outsource Tasks That Suck Time (and Energy)
The tasks that we don't like doing take up so much more time and energy than they should. We procrastinate on them, we drag our feet, or we struggle to get them done because we're simply not good at them.
Make a list of the tasks you hate doing and delegate accordingly. Hate keeping your books or doing your taxes? Outsource that to a bookkeeper and a CPA!
If you want to scale your freelance business, you should also outsource time-intensive tasks. These are different than skill-intensive tasks in that they don't require a lot of training, but they may be very manual and you just need someone to get them done.
Audit all your current tasks. Try to create a process for every step of the work you do in your business. Then, look at where you can make automatic. This will save you time, effort, and energy, which allows you to take on more clients.
The following tools can help you get started:
You should also use task and time management tools to help you keep track of your growing business. The process of scaling up begins with a more efficient workflow. From there, you can systematize, automate, and grow.