Being an entrepreneur is not for the faint of heart. Throw in a full-time day job and it’ll have you feeling like you’re going crazy most days. I learned early on that in order for me to remain as sane as possible, I was going to have to stay focused and extremely organized.
I was struggling super hard when I first started my business. I would be up most nights until 3 or 4 a.m., which meant that I was basically working two full time jobs (eek!). I wasted so much time doing redundant tasks before I decided that something had to give. Don’t nobody got time for that! I was sick of doing the absolute most and seeing the absolute least in returns. Once I figured out the consistent processes for every component of my business, I documented them to create a system that I now follow each and every time. What systems did I implement you ask? Here ya go:
Content creation system
Some people think that producing a blog post is as simple as just writing the post in a Word document and uploading it to your website. No, my friend, it’s way more to it than that. I realized that it took quite a few steps for me to get a blog post ready to publish. Now, on specific days I’m only working on specific tasks -- that enables me to stay focused and save time. For example, on Mondays, I do all of the research, outlining, writing, and editing for a blog post. Ideally, batch processing (writing multiple blog posts at one time) is the goal here. Batch processing allows me to focus on other aspects of my business throughout the month without having to worry about creating new content for the blog. On Tuesdays, I focus on all of the graphics and creating any content upgrades to go along with the posts. Finally, on Wednesdays, I work on formatting, publishing, and promoting the new post. This may sound like a ton of work, but this has literally saved my life and has saved me from burning out.
Social media system
When I first started my business, I would get so flustered when it came time to figure out what to post to my social media. I wasted so much energy and time trying to write a single caption that I almost always ended up frustrated and overwhelmed. I started to plan out my social media posts in advance by writing out all of my captions and arranging any visuals to go along with the post. Taking the time to get this done (usually on Sundays) has allowed me to free up more time during the week. Now I don’t have to worry about trying to keep up with my social media while at work (which was a total headache).
In order to create systems in your business, you need to have a good set of tools in your belt. They make your life so much easier, trust me. Here’s a list of a few of the tools that I use daily to ensure that my business is running as smoothly as possible.
Google Drive - allows me to store all of my business documents in one place with the ability to access them on the go
ConvertKit - allows me to build my email list with different opt-in forms and newsletters
Hootsuite - allows me to schedule all of my tweets, Instagram, and Facebook posts in advance
Canva - allows me to create all of my graphics with ease (social media, blog posts, webinar slides, content upgrades, etc)
Leadpages - allows me to create beautiful landing pages for different opt-ins (webinars, content upgrades, sales pages, etc.)
Google Analytics - allows me to see how many page visits I have, where they’re coming from, and how long people are staying on my site
Ideally, most aspects of your business should be run on autopilot. This allows you to do other stuff that you enjoy (and continue to work a 9-5 if you want to) while bringing in those coins. It does take time to build your business to this point, but it’s totally worth every minute of the hard work and frustrating nights that come along with it. Working a 9-5 and building an empire at the same damn time is totally doable. Take my word for it.