In the age of social media, building a personal brand has become like a miniature business. Just look at Kim Kardashian, she literally makes money from her name and pretty much nothing else.
She’s not the only one either. In a recent segment, 60 Minutes dove into the world of social media influencers. These are people who have made a name for themselves on social media and turn their followers into paying customers.
I’ve done this too. The reason I get hired to write for banks and other large financial institutions is because I have a personal brand with thousands of followers. It’s also the same reason why I make passive income in the form of affiliate sales on my blog, work with companies on influencer campaigns and get coaching clients.
Sure, I have a skill. I can write. But, that skill coupled with a solid brand is what actually brings in the money. Here’s how you can begin building a personal brand for yourself so you can eventually turn it into dollars too.
Get your own website.
If you don’t own the URL of your own name you should probably get on that.
The last thing you want is to have a Jeb Bush vs. Donald Trump website incident. Earlier this year, Jeb Bush forgot to renew his domain name for JebBush.com. Donald Trump’s team bought it and turned it into a site that supported Donald Trump for President.
The point I’m trying to make is you need to control the branding around your own name. Additionally, you can use your site to monetize through affiliate and product sales. If you use it to build a name for yourself through great content, the possibilities are endless.
Find a niche.
My personal brand can be summed up in three words: Money, marketing, and millennials. In fact, go to my website or any of my social media channels and there’s no doubt in your mind that these topics are what I’m all about.
From a monetization standpoint, the riches are in the niches. You need to find an area that you enjoy, are good at, and that meets a need in the market. If you can find this trifecta, make it your niche immediately.
Quite frankly, no one is going to care about you unless you are solving a problem in the world. In my case, I help millennials figure out their money.
Get more involved with social media.
People are constantly consuming information via social media. That’s why it’s the perfect place for you to begin building your personal brand.
I get that social media can be really overwhelming for people, so here are a few tips you need to know.
● Layer in social media over time. For example, Twitter and Instagram have the most followers and engagement for me so that’s what I focused on building first. Eventually, I’ll get back to improving my Facebook presence.
● Provide value. This looks like sharing helpful things you’ve created and also sharing helpful things others have created. For example, I’m constantly sharing helpful content about finance and business.
● Use social media to network. Social media is great for building relationships. On
● Always direct people back to your own site. The reality is that, while totally unlikely, Facebook and Twitter can shut down tomorrow. You don’t own social media. That’s why you need to make sure you are always directing people back to your own website so they can sign up for your newsletter.
By keeping these things in mind, you can begin to use social media to build your personal brand without completely overwhelming yourself. Just keep in mind that this stuff takes a while.
Building a personal brand takes time and effort, but it is well worth it when you see the fruits of your labor starting to pay off. Make a personal brand a part of your career strategy and watch how it enhances your professional life and your bank account.